Broadcast the Burberry Winter 2024 runway show to TikTok during London Fashion Week — attended by Joanna Lumley, Anna Wintour, Olivia Coleman, Lily Allen, Jourdan Dunn and Bukayo Saka — accumulating over 175,000 likes on the platform. A mid-show rights issue required a live switch to a pre-cleared music track on cue following the Universal vs. TikTok dispute, with the recorded show looped post-broadcast. Returned in September 2024 for the Burberry Summer 2025 show — attended by Anna Wintour, Rio Ferdinand, Jack Harlow, Damon Albarn and Skepta — handling broadcast, recording and post-show looping throughout.